WHAT’S IN A… BRAND LAUNCH

The first model I wrote under this brand was “What’s in A Flower…” back in February 2012. If I remember vividly, it was after I sparingly bought my wife a bouquet of rose flowers when I wanted it to really mean something more than just a romantic gesture. So I went home and was gazing at the red rose that stuck out of the posy nicely laid on the little living-room glass table, mutely pondering what was in it and how I could memorably appreciate my dear wife by presenting them to her. 

 

Then sweetly and softly with the freshness of a breakthrough, the words started pouring out. I glowingly penned them down to the dregs, as though I was squeezing that very rose of all its life! Try to imagine that what I saw in the rose flower, I deduced, was also in my darling! My computer and printer were also at hand. To my amazement I can hardly recall where and how I found a fitting frame, but a perfect gift was complete. So I thought! Well, all was splendid and that was quite a heart stealer and I don’t think anything else ever surpassed it that year or few years later.

You know where you sit or are walking and you are thinking on something deeply yet gently; like, “What’s in a handshake?” And you are jotting down. Only towards the end last year did the clue crystallize that I could actually form something like a brand worth talking about creatively speaking. There may be nothing spectacular about ordinary phraseology, but I guess it’s the recast, the attention and meaning we make of them as well as the packaging that matter.

So I present to you “What’s in A …” brand, which is supposedly a unique kind of creative writing that describes objects or words or gives or states some attributes and a deduction thereof. This is an artistic expedition for me about which I expect some constructive input, criticism, outrage maybe, resistance, acceptance, learning and correction along the way. There’s a profit principle to much of it as well as to other writings that I have done and will do and your support is immeasurably valued. Here, I will post only a few for your treat. To whet your appetite, look out for “What’s in A CAKE…”, “What’s in A TEAR…”, “What’s in A SIN…”, “What’s in A GREETING…”, “What’s in A DOG…”, “What’s in A FARMER…” and so many more! Please take caution that you don’t write anything under the brand as it is protected under copyright law.

I thought “What’s in A VIRGIN…” would be a good gift and contribution to the International Children’s Day, when this launch should have taken place. Then I also put here “What’s in A LEADER” considering that we are in election time in Zambia.